DIEGO BERAKHA

PANERA BREAD ~ FLATBREAD• • •PANERA WANTED TO MAKE A POP-UP BOOK VIDEO FOR THEIR NEW FLATBREAD SANDWICHES. THERE'S LOTS OF POP-UP BOOK VIDEOS OUT THERE, SO WE WANTED TO MAKE SOMETHING REALLY SPECIAL: A REAL POP-UP BOOK THAT ACTUALLY WORKS, WITHOUT ANY CGI OR 3D ANIMATION. WE SPENT SEVERAL WEEKS INVESTIGATING HOW POP-UP MECHANISMS WORK AND FIGURING OUT HOW TO PUT A BIG SANDWICH AT THE CENTER OF EACH PAGE. THE SHOOTING WAS REALLY SMOOTH, BUT THE WEEKS BEFORE WEREN'T EASY AT ALL.DIRECTORANTONIO BALSEIRODIEGO BERAKHA PRODUCERTRONCO CLIENTPANERA BREAD BOOK DEVELOPERSMARILINA MARTIGNONEJULIETA LA VALLEJUAN ELIZALDEJULIETA IACONORENATA GELOSIJULIETA SOLOAGAPAULA JACOMEVERONICA ARCODACIFERNANDA MAGLIONE PRODUCERFELICITAS SOLDI ART DIRECTIONDIEGO BERAKHA THE PROCESS: BUILDING THE BOOKTHE PROCESS: DESIGNSTHE PROCESS: ANIMATICmade with Lay Theme