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FIFTY YEARS AFTER ITS ORIGINAL OPENING, THE MUSEUM OF MODERN ART OF BUENOS AIRES RELAUNCHES A MILESTONE IN ARGENTINIAN ART: MARTA MINUJÍN’S "LA MENESUNDA". WE WERE INVITED BY THE MUSEUM TO PORTRAY THE HISTORY OF “LA MENESUNDA” AND THE HARSH PROCESS OF RECREATING THIS COMPLEX INSTALLATION AFTER HALF A CENTURY, USING ONLY OLD ARCHIVE PICTURES AND MARTA MINUJIN’S MEMORY.
(MENESUNDA MEANS “DRUG”, “MIXTURE OF HETEROGENEOUS THINGS” OR “MESS”)
DIRECTOR
DIEGO BERAKHA
PRODUCER
TRONCO
CLIENT
CORREOS (SPAIN)
AGENCY
CONTRAPUNTO BBDO
EP
LAUTARO BRUNATTIFLOR BARDAS
LINE PRODUCER
MERCEDES SERRANO
EDITOR
PABLO BETAS
AD
SEBASTIAN GOLDBERG
DIRCTOR OF PHOTOGRAPHY
ANDRÉS AGUILÓ
ART DIRECTION
MARILINA MARTIGNONE
COLOR
ANAHI PICCININ
PITCH CREATIVES
SOLEDAD TORRESFLORENCIA CAMILLERI
DESIGNERS
VICKY LAMASJUAN BARABANIGIANLUCA FALLONEDIEGO BERAKHA
ANIMATION
LIONEL SKLIARJUAN HUARTEJAVIER BIANCHIEDU ESCALANTEMATIAS FURNODANTE ZABALLAPABLOCAVALIERI
CONSTRUCTION DEPARTMENT
JULIETA IACONOJULIETA LAVALLE
ACTORS
FLORENCIA CAMILLERIHERNAN ARAGUNDE
