ARTEBA ~ 25TH BIRTHDAY• • •
ARTEBA IS THE MOST IMPORTANT ART FAIR IN ARGENTINA. THEY ASKED US TO MAKE A VIDEO TO CELEBRATE THEIR 25TH BIRTHDAY. AS WE WERE BRAINSTORMING IDEAS, WE NOTICED THAT THE "HAPPY BIRTHDAY" SONG HAS 25 NOTES, A REMARKABLE COINCIDENCE. SO WE MADE A VIDEO THAT HAS 25 SCENES WITH 25 SOUNDS. ALL TOGETHER THEY CREATE THE "HAPPY BIRTHDAY" TUNE, WHILE ILLUSTRATING THE PROCESS BEHIND THE MAKING THE FAIR. FROM THE VERY FIRST STAGES OF PLANNING, ALL THE WAY TO THE LAUNCH PARTY.
DIRECTORS
MICHELLE GUALDADIEGO BERAKHA
PRODUCER
TRONCO
CLIENT
ARTEBA
DIRECTOR OF PHOTOGRAPHY
JUAN MAGLIONEANDRÉS AGUILÓ
FLORENCIA BARDAS
EDIT
MICHELLE GUALDA
SOUND
ANIMAL MUSIC
COLOR
ALEJANDRO ARMALEO
THE PROCESS: FIRST STORYBOARD
