AS PART OF ITS 50TH BIRTHDAY CELEBRATION, GATORADE INVITED US TO REMASTER ITS CLASSIC "BE LIKE MIKE" COMMERCIAL WITH MICHAEL JORDAN. AFTER ALMOST A QUARTER CENTURY, JORDAN STILL IS A MASSIVELY INSPIRING FIGURE FOR ATHLETES ALL AROUND THE GLOBE. WE WORKED IN ONE OF THE THREE VIDEOS OF THE "MOVE LIKE MIKE" CAMPAIGN. IN THIS VIDEO, TWO YOUNG PLAYERS EXERCISE IN A VERY SPECIAL GYM.
DIRECTOR
DIEGO BERAKHABECHO & MAB
PRODUCER
TRONCO / 1st AVE MACHINE
AGENCY
TBWA/CHIAT/DAY
EP
LAUTARO BRUNATTILETICIA CHRISTOPH
PRODUCER MANAGER
JUAN PAOLETTA
LINE PRODUCER
LUCIO FIORENTINI
DIRECTOR OF PHOTOGRAPHY
JUAN MAGLIONE
AD
FERNANDO SZURMAN
ART DIRECTORS
FERNANDA & JUAN CASTELO
GAFFER
SERGIO PIÑEIRO
2ND AC
EDUARDO TORRE OBEID
FOCUSS PULLER
BENJAMÍN DELGADO
POST PRODUCTION CORD.
MERCEDES SERRANO
EDITOR
TOTA ROMERO
PROP MASTER
DIEGO GRUNSTEINMIGUEL ORTEMBERG
STYLIST
ANALÍA BERNABÉ
MUSIC
ANIMAL MUSIC
THE PROCESS: CONCEPT ART
THE PROCESS: MECHANISMS DESIGN
THE PROCESS: A VERY LONG PROCESS ~ SOME EARLY IDEAS ~
